"Every day is an occasion to dress up well in my own style. It's who I am. I don't follow the trends but rather a specific style that comes from within.
A style with a modern idiosyncrasy unrelated to fashion." This is the motto of Massimo Pirrone, who knew what he wanted to wear from an early age.
As a teenager, he was the odd one out due to his urge for Milanese-Italian outfits and, as a young adult, he frequently went to the Pitti Uomo fair in Firenze to gain inspiration. And the few times he did buy prêt-à-porter clothing; it was immediately taken to the seamstress and adapted to his own style.
In other words: Massimo Pirrone lives by the grace of style. And he converts this in his suits with his own brand name: PM Eleganza Milanese.